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Paywalls, trials, onboarding, reminders, goals and stakes, from the apps that tested them. Each play leads with its strongest number and says what that number does not show.
One move, the numbers behind it, and what those numbers do not show.
Researched across the apps that tried it, including where it failed.
No plays match yet. Clear the search or choose another category.
A real play, at a glance.
Two randomised experiments: 15.44% vs 14.63% subscribed with 7 vs 30 days (software firm, 101,024 held-out users); 0.445% vs 0.368% converted over two years with 7 vs 3 days (image editor, 680,588 users). Different businesses — not a tested optimum.
Doesn’t showFigures are from the 2020 arXiv version; the published 2023 version was read as an abstract only, which reports a 6.8% gain for the personalized policy.
One decision you can build, in plain words.
The strongest result, and exactly what it counts.
Graded, with what the evidence doesn’t show.
Where it fits and where it breaks. The copied record adds how to adapt it.
Each claim is marked, from strong research to untested.
The misses stay in, so you know when not to use a move.
Controlled experiments or peer-reviewed research.
Credible research on a nearby question.
A company’s own numbers, not checked by anyone else.
Plausible, with nothing controlled behind it yet.
From the first time someone hears of you to the day they pay.
Reach people before they are users.
Get someone to see why the product matters.
Give people a reason to come back, and make their improvement visible.
Give people something worth sharing.
Paywalls, trial length, plan lineup, pricing and cancellation saves.
Copy it into the agent you already use. That’s it.
Read the move, the fit and its caveats.
Free to read, evidence graded. No account needed.
The complete record, in one click.
Check the fit. Adapt it to your product.
