Plays built on
human psychology & marketing science.

Paywalls, trials, onboarding, reminders, goals and stakes, from consumer apps that tested them.
Each play leads with its strongest number and says what that number does not show.

Activation2 plays

Make three classes the goal

2 Strategies Zumba Uses to Get New Members Started

Package · Zumba · 2 plays

Retention5 plays

Never let the streak break

5 Strategies Duolingo Uses to Keep Users Coming Back

Package · Duolingo · 5 plays

Monetization2 plays

Price higher, sell yearly first

2 Strategies Mojo Uses to Earn More from Each Subscriber

Package · Mojo · 2 plays

Monetization2 plays

Lock the library, sell seats

2 Strategies Headspace Uses to Get More People Paying

Package · Headspace · 2 plays

Monetization2 plays

Show the charge date first

2 Strategies Mimo Uses to Turn Trials into Subscribers

Package · Mimo · 2 plays

Monetization3 plays

Trials that end in payment

3 Strategies Learning Apps Use to Turn Trials into Payers

Package · Learning apps · 3 plays

Monetization2 plays

A taste, then a seat

2 Strategies Learning Apps Use to Get More Learners Paying

Package · Learning apps · 2 plays

Activation2 plays

Start at the right level

2 Strategies Learning Apps Use to Get New Learners Started

Package · Learning apps · 2 plays

Retention3 plays

Keep the streak alive

3 Strategies Learning Apps Use to Keep a Daily Habit Going

Package · Learning apps · 3 plays

Retention2 plays

Show people how far

2 Strategies Fitness Apps Use to Show People Their Progress

Package · Fitness apps · 2 plays

Retention1 play

Watch the goal fill

The Strategy Finance Apps Use to Help People Save More

Package · Finance apps · 1 play

Monetization3 plays

Ask at the right moment

3 Strategies to Get More Free Users Paying

Package · Several companies · 3 plays

Activation3 plays

Give new users a target

3 Strategies to Get New Users Started

Package · Several companies · 3 plays

Retention3 plays

Remind at the right moment

3 Strategies to Bring People Back at the Right Moment

Package · Several companies · 3 plays

Monetization2 plays

Price by country, sell yearly

2 Strategies to Earn More from Each Subscriber

Package · Several companies · 2 plays

Acquisition2 plays

Cheaper installs from ads

2 Strategies to Get Installs from Paid Ads

Package · Several companies · 2 plays

Acquisition1 play

Send something worth replying to

The Strategy to Get Cold Outreach Answered

Package · Several companies · 1 play

Referral1 play

Make it worth a screenshot

The Strategy to Get People Sharing Your Product

Package · Several companies · 1 play

Acquisition

#1

Get Featured on Product Hunt by Saying It Plainly

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Acquisition

The idea

Send Every Launch-Day Visitor Back to Product Hunt

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Acquisition

100

Bring Your Own Crowd to Product Hunt Launch Day

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Acquisition

#5 to #1

Ship What the Comments Ask For, Then Relaunch

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