This Flow Doubled Trials
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FitnessAI moved the paywall before onboarding and added a product video in the same change; 50% more people saw it. A founder's before-and-after account, no control group.
Company accounts, not independently verified.
- 4 entries · company accounts
From FitnessAI, Rootd, Greg, Opal
Overview
Show the subscription offer near the start of onboarding, or the first time someone taps something locked, so the people who would leave during onboarding still see it.
New users who never finish onboarding, or never find a paywall kept out of the way, never see the offer at all; Jake Mor calls the share of users who see the paywall the metric almost every app company overlooks (as reported by RevenueCat).
Fits when
- Apps where many installs never finish onboarding, so a late paywall is rarely seen
- Onboarding that can build motivation in a few screens before the paywall (Opal)
- At-intent placement: products where free users regularly try to open locked content
Evidence & sources 4 entries
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Good to knowFit and evidence notes
- Fit to consider
- In an app used in acute moments, like Rootd for panic attacks, an early paywall sits between the user and immediate help.
- Also consider
- Avoid making the paywall the very first screen, before anything builds motivation (Opal).
- About the evidence
- FitnessAI moved the paywall and added a video in the same change; Greg moved the paywall and switched to feature-based monetisation. Neither isolates placement.
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