This Comeback Bonus Increased Visits
Copies it for your coding agent, which checks the fit and builds it · The whole record, as markdown
A 125-point bonus (about $0.09) for the planned gym visit after a missed one added 0.40 weekly visits over four weeks: 27% above the placebo group's 1.48. Milkman et al. megastudy, 24 Hour Fitness members.
Direct research included. Read the findings and limits.
- 1 entry · direct research
- 1 entry · untested
From Milkman et al. megastudy, Duolingo, Strava
Overview
When someone misses a planned session or comes back after a long gap, make the return itself earn a small bonus: or open it into an easier session with a gift.
Coming back after a long gap can feel like starting over. Duolingo found about 5% of its daily users on a given day were returning after 30 or more days away, and they were roughly 20% less likely than new users to still be using the app 7 and 14 days later (Duolingo, 2017).
Fits when
- Products where users plan sessions, so a missed one can be detected
- Products that record the behaviour automatically, like a check-in
- Paying the bonus only for the planned session right after a miss, not as a higher payment on every session
Evidence & sources 2 entries
Read sources here with all-access, or get every source when you copy this play.
Good to knowFit and evidence notes
- Fit to consider
- A reward that fires only after a miss could teach users to lapse in order to earn it. No source measures this, and none describes a limit on repeat eligibility.
- About the evidence
- The only outcome evidence is one megastudy of gym members over four weeks, with bonuses worth $0.09 and $0.16. The authors say top-performing estimates are probably inflated and need replication.
Copy includes 3 more limitations, 1 failure mode, the full evidence, and adaptation guidance.
Will this help what you’re building?
Private to Motifs. It helps decide what to research next.
More plays like this
Browse all 32 playsNo plays match yet. Clear the search or choose another category.