The Strategy Finance Apps Use to Help People Save More
One Small Prompt Added €17–20 a Month
Copies it for your coding agent, which checks the fit and builds it · The whole record, as markdown
Extra net deposits a month for 122 Gimme5 beta testers given goal-setting 50 days before everyone else (intent-to-treat, August–September 2017). Only 28% of goals were reached by their deadline.
Related research included. Read the findings and limits.
- 4 entries · related research
From Gimme5, Soman and Zhao
Overview
Let savers name a goal, set its amount and deadline, and see how far each deposit has moved them. Users given it saved more a month: though most goals still passed their deadline unfunded.
Most people do not save enough to withstand an income shock or prepare for retirement, and little is known about how to correct that at scale (Gargano and Rossi).
Fits when
- Goals with horizons of a year or less
- Savers who were not already checking their savings closely
- Users with higher financial literacy
Evidence & sources 4 entries
Read sources here with all-access, or get every source when you copy this play.
Good to knowFit and evidence notes
- Fit to consider
- Deposits inside the app may be moved from other accounts or funded by debt.
- About the evidence
- The randomised comparison rests on 122 beta testers over a 50-day window, and the company did not store its randomisation scheme.
Copy includes 2 more limitations, 3 failure modes, the full evidence, and adaptation guidance.
Will this help what you’re building?
Private to Motifs. It helps decide what to research next.