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Playbooks/Strava

THE STRAVA PLAYBOOK

Turn your users into a community.

A marketing strategy inspired by Strava: turn personal progress into shared identity, meaningful recognition, and a community people want to join.

All-access playbook

THE STRAVA PLAYBOOK

Turn your users into a community.

BORROW WITH INTENTION

A good fit starts with good judgment.

↗ Where it can help

Community-led products
Shared pursuits
Visible personal progress

Fit matters more than resemblance. Keep the underlying reasoning and change the surface execution for your users.

↔ Where to be careful

Community needs useful solo value first.
Never reward burnout or compare hours worked.

ALL-ACCESS

The rest of the Strava playbook is for members.

Every play stays free to read, and so does the Duolingo playbook. All-access opens every playbook after it, with unlimited copying.

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WHAT’S INSIDE

Strategic principles & decision rules
Community plays
Worked examples & guardrails
Evidence notes & sources
Lens: Psychology
Lens: Product loops
Lens: Distribution