Motifs: Steal product, growth and marketing plays

FOR PEOPLE BUILDING WITH CODING AGENTS

Steal product & growth plays
from companies that tried them first.

See what they did, what happened, and what could fit your product. Copy the whole play into the coding agent you already use.

Find your next play How it works

Made for your coding agentCodexClaude CodeOther coding agents

What are you
building next?

A paywall. A trial. A first session. Find a move from a real product, read what happened, and take what fits.

Explore all plays · 29

NO SETUP NEEDED

One play.
Your next build.

The screen spec, research, conditions and adaptations. One record to paste into your agent and make your own.

01
Pick a play
Read the move, the fit and its caveats.

When one decision leads to the next.

Playbooks put related plays in the order you need them. Start with Pricing: seven decisions, eleven researched plays, from what stays free to what happens when someone cancels.

Open playbook

THE SAME PLAYS, FROM YOUR EDITOR

Let your agent look it up.

Connect Motifs to search the catalog from your coding agent. Members can retrieve the whole record, with its evidence, limits and ways to adapt it.

Connect the catalogSearch and read plays from your editorOne-time setup Or copy one playPaste it into any AI chatNo setup

Claude, search Motifs for trial paywalls. Show what real products tried, what happened, and what could fit our app.

Motifs connectedTry it in Claude Code

Step 1
Find
Find plays for the decision in front of you
An example search
- Subscription app
- Free trial
- Paywall
Named products, reported results
Searchtrial timeline

Step 2
Read
Get the evidence, fit and limits together
Uses a sourced playShow the charge date before the trial starts9 evidence entriesRecordthe whole play

Step 3
Adapt
Take what fits into your own product
Keep the caveats. Change the details. Measure what happens.
Nextyour next build

An illustrated walkthrough. The play is a real record from the library.

Connect your agent

START WITH SOMETHING WORTH TRYING

Find a play. Make it yours.

Browse free. Copy three complete plays a month, or five with a free account. All-access adds unlimited copies, available playbooks and the MCP.

Browse the plays · 29 See pricing

A good place to start

Steal product & growth plays
from companies that tried them first.

What are you
building next?

2 Strategies Zumba Uses to Get New Members Started

5 Strategies Duolingo Uses to Keep Users Coming Back

2 Strategies Mojo Uses to Earn More from Each Subscriber

2 Strategies Headspace Uses to Get More People Paying

2 Strategies Mimo Uses to Turn Trials into Subscribers

3 Strategies Learning Apps Use to Turn Trials into Payers

One play.
Your next build.

This Paywall Raised Paying Conversion 59.6%

Pick a play

When one decision leads to the next.

Make your pricing page pay.

Make your app addicting.

Turn your users into a community.

Let your agent look it up.

Find

Read

Adapt

Find a play. Make it yours.

Copy it

Paste it into your agent

Steal product & growth playsfrom companies that tried them first.

What are youbuilding next?

2 Strategies Zumba Uses to Get New Members Started

5 Strategies Duolingo Uses to Keep Users Coming Back

2 Strategies Mojo Uses to Earn More from Each Subscriber

2 Strategies Headspace Uses to Get More People Paying

2 Strategies Mimo Uses to Turn Trials into Subscribers

3 Strategies Learning Apps Use to Turn Trials into Payers

One play.Your next build.

Pick a play

When one decision leads to the next.

Make your pricing page pay.

Make your app addicting.

Turn your users into a community.

Let your agent look it up.

Find

Read

Adapt

Find a play. Make it yours.

Copy it

Paste it into your agent

Steal product & growth plays
from companies that tried them first.

What are you
building next?

One play.
Your next build.